Distinguished Blog - Insurance Made Easy

Market insights and industry news.

Digital Marketing for Insurance Agents

Historically, independent insurance agents have been able to rely on traditional marketing tactics — referrals, print ads, direct mail, etc. But gone are the days when agents go door to door or book face-to-face appointments to generate leads. While COVID has indeed limited how agents can sell insurance, consumer expectations and behaviors have been shifting…

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Importance of Client Education Amid Rising Insurance Premiums

The latest industry reports on the insurance market are coming out, all indicating that insurance premiums continue to rise. For example, the most recent report from The Council of Insurance Agents & Brokers indicates that premiums increased by an average of 11.7% across all-sized accounts. The impact from these price increases was most apparent for…

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Branding Tips for Insurance Brokers

Building a brand is a powerful way to gain an edge over your competition. Your brand helps to establish why people should do business with or pay attention to you over someone else in your industry. And creating a successful brand doesn’t happen overnight. Extensive advertising and expansive marketing budgets are the norms among major…

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How to Further Your Career With Insurance Designations

While the most commonly known designation is the Chartered Property Casualty Exam (CPCU), The Insititutes offers a plethora of education trajectories that will help you grow in your knowledge of the industry, and maybe even score a new job. Check out these tips for approaching insurance designations and gaining more experience.

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Crafting the Perfect Email Campaign

Gone are the days of print ads and direct mail. While independent insurance agents have historically been able to rely on traditional marketing tactics to generate leads and interact with current customers, customer expectations and behaviors are shifting for good.

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4 Steps to Beat CPCU Exams

For professionals who are striving to earn their place in industries like medicine or law, a clear path to achieving qualification is pretty straightforward. Attending law or medical school after graduating from an accredited university and passing the appropriate exams to work in these fields are all part of the process. While many professions in…

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Email Marketing for Insurance Agents

There is a reason why your inbox seems perpetually packed: email marketing works. In fact, a study found that for every $1 spent, email has an average $38 return on investment. Even in the age of social media, email marketing continues to outperform other mediums in terms of conversions and lead generation.

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Developing a New Agent Training Plan

You may be planning to boost your sales force or replace an agent/producer who has left the firm. Giving the new kid on your block an opportunity for success involves having an effective agent training plan in place. After all, it’s your producers who are ideal ambassadors for your products and services and the ones…

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How Have Salespeople Adapted to the New Normal?

When we rang in 2020, did we ever in our wildest dreams (nightmares) consider that social distancing, shelter-in-place, safer-at-home, facemasks, quarantine, and lockdown would be everyday actions we’d take in our personal and work lives? Most of us considered remote work, well, “remote.” Sure, we used Go to Meeting, Google Chat, and other platforms to…

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Having Difficult Conversations With Clients: Tips for Making it Easier

Most of us tend to shy away from having tough conversations, particularly when we know that what we’re about to say will be a hard pill for our clients to swallow. But straight talk and transparency bring respect and trust, particularly now more than ever when there is so much stress and uncertainty as we…

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The Value of Excellent Customer Service

Creating a positive customer experience is more than just making sure consumers receive the products and services they requested in a timely manner. It’s about creating meaningful touchpoints throughout a transaction that help champion your organization and brand and grow your business through customer loyalty. It’s also about minimizing friction so that interactions with an…

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