Distinguished Blog - Market Insights
Market insights and industry news.
Must-Have Inclusions in Your Art Insurance Policy
People collect art for many different reasons. Some have a passion for fine art, while others love discovering emerging artists or incorporating valuable art pieces as part of their asset portfolio. Families acquire artwork as a means of passing down their legacy to their children. A number of businesses invest in art collections curated to…
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Resilience of Restaurant Industry Continues Amid COVID, Tough Insurance Market
The restaurant industry no doubt has been among the hardest hit amid the coronavirus as a result of mandatory lockdowns during the initial phase of the pandemic and subsequent ongoing capacity restrictions and other requirements that have significantly impacted operations. Yet during these challenging and unprecedented times, we’ve seen the industry put its creativity to…
Insurance Branding: Tips for Brokers
Building a brand is a powerful way to gain an edge over your competition. Your brand helps to establish why people should do business with or pay attention to you over someone else in your industry. And creating a successful brand doesn’t happen overnight. Extensive advertising and expansive marketing budgets are the norms among major…
How Climate Change Impacts Severe Weather and Role of Insurers
Although it’s hard to pinpoint whether climate change intensified a particular weather event, the trajectory is clear — we’re experiencing hotter heat waves, drier droughts, and bigger storm surges – with scientists detecting a strong link between the planet’s warming and its changing weather patterns. With record-setting temperatures year after year, it’s likely that global…
How COVID-19 Has Impacted the Insurance Talent Shortage
The insurance industry has been known for its talent shortage and its difficulty in attracting Millennials and now Generation Z as veteran employees retire. The industry over the years has undertaken various programs, campaigns, and career days at schools along with offering summer internships to highlight the many benefits and rewards of working as an…
Email Campaign Ideas for Insurance Agents
Unlike other industries, the insurance industry serves people in their toughest moments. Building rapport with customers during better times is especially important for insurance companies for this reason.
Sales and Marketing Blogs for Insurance Agents
There is always room for improvement when it comes to sales and marketing. As quarantine continues and agencies look for new ways to generate leads, industry insights, and thought leadership articles are crucial to staying on top of the ball. With a quick Google search, tried and true insurance sales and marketing tactics are at…
Business Interruption COVID-19 Litigation Continues
The coronavirus pandemic brought businesses to its knees, shuttering everything from restaurants to hotels, gyms, hair salons, retailers, and other establishments. Many business owners turned to their Business Interruption (BI) insurance policies to cover loss of income and to pay ongoing expenses like payroll, rent, etc. Yet BI policies are designed to respond only if…
Email Marketing for Insurance Agents
There is a reason why your inbox seems perpetually packed: email marketing works. In fact, a study found that for every $1 spent, email has an average $38 return on investment. Even in the age of social media, email marketing continues to outperform other mediums in terms of conversions and lead generation.
Treating Diversity in Business as a Workplace Safety Program
Diversity in the workplace has taken center stage as minorities rise up to claim their rightful seat at the table. We recently discussed how the insurance industry is handling systemic racism and workplace diversity in the wake of the Black Lives Matter movement and the need for more African Americans, Latinos, Asians, and women of…
COVID-19-Related Litigation Landscape and D&O Insurance
The coronavirus has taken its toll on businesses, workers, and the economy with the insurance industry at the center of quite a number of disputed cases, particularly with regard to business interruption losses. But over the last several months, we’ve also seen litigation impacting corporate directors and officers (D&O) – from securities class-action suits to…