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Market Insights
Email Campaign Ideas for Insurance Agents
Unlike other industries, the insurance industry serves people in their toughest moments. Building rapport with customers during better times is especially important for insurance companies for this reason.
Sales and Marketing Blogs for Insurance Agents
There is always room for improvement when it comes to sales and marketing. As quarantine continues and agencies look for new ways to generate leads, industry insights, and thought leadership articles are crucial to staying on top of the ball. With a quick Google search, tried and true insurance sales and marketing tactics are at…
Business Interruption COVID-19 Litigation Continues
The coronavirus pandemic brought businesses to its knees, shuttering everything from restaurants to hotels, gyms, hair salons, retailers, and other establishments. Many business owners turned to their Business Interruption (BI) insurance policies to cover loss of income and to pay ongoing expenses like payroll, rent, etc. Yet BI policies are designed to respond only if…
Email Marketing for Insurance Agents
There is a reason why your inbox seems perpetually packed: email marketing works. In fact, a study found that for every $1 spent, email has an average $38 return on investment. Even in the age of social media, email marketing continues to outperform other mediums in terms of conversions and lead generation.
Treating Diversity in Business as a Workplace Safety Program
Diversity in the workplace has taken center stage as minorities rise up to claim their rightful seat at the table. We recently discussed how the insurance industry is handling systemic racism and workplace diversity in the wake of the Black Lives Matter movement and the need for more African Americans, Latinos, Asians, and women of…
COVID-19-Related Litigation Landscape and D&O Insurance
The coronavirus has taken its toll on businesses, workers, and the economy with the insurance industry at the center of quite a number of disputed cases, particularly with regard to business interruption losses. But over the last several months, we’ve also seen litigation impacting corporate directors and officers (D&O) – from securities class-action suits to…
How Is the Insurance Industry Adapting to the New Normal?
Actually, very well, thank you. Professionals in the insurance industry were able to pivot relatively smoothly to remote work and take advantage of the digital platforms available to keep in constant contact with clients as quarantine and safer-at-home orders were put in place. Five months later, the industry continues to deliver outstanding service and the…
Making Virtual Events Work
Face-to-face meetings and events are on hold – at least for the near future. Many planned concerts and events were canceled or have been postponed until 2021 in the wake of the pandemic when it became clear that social distancing and limited traveling were required to get control over the virus. Adobe, for example, quickly…
Internet Usage Trends in the Age of Quarantine
According to OpenVault’s Broadband Insights Report for the first quarter of 2020, average broadband consumption was 47% higher than the same time last year. Internet and social media usage have certainly been a way for people to remain in the know while quarantined during the COVID-19 pandemic. But how has the increase in consumption inspired…
What May Lie Ahead: The Onset of Potential EPLI COVID-19 Related Claims
The workplace landscape changed so quickly and dramatically amid the coronavirus pandemic. Many businesses were forced to close, reopen and close again; millions of employees were furloughed or laid off; and employers had to set up policies and procedures as scores of professionals and others were sent home to work.