There is always room for improvement when it comes to sales and marketing. As quarantine continues and agencies look for new ways to generate leads, industry insights, and thought leadership articles are crucial to staying on top of the ball.
With a quick Google search, tried and true insurance sales and marketing tactics are at your fingertips. Below is a list of our favorite sales and marketing blogs for insurance agents, full of valuable tips, tricks, and insights.
Mega Agency Marketing’s Agency Updates Blog focuses on showing readers how to get “more insurance leads with marketing strategies that work.” Blog posts include a wide variety of topics and cover everything from monthly marketing plans to more niche subjects, like How To Start An Independent Insurance Agency.
Agency Revolution graces readers with weekly blogs featuring industry news and insights plus thoughtful articles focused on marketing strategies and leads nurturing. The source’s scannable content and buzzword-filled blog posts make brushing up on in-demand industry subjects a breeze.
The article you are reading right now showcases a list of sales and marketing blogs for insurance agents to digest, but what about the content that YOUR agency should develop? Inbound Insurance Marketing Blog informs agents with tips and tricks on generating leads through verbal, written, and digital communication. Check out a more recent post, E.A.T. Guidelines for Insurance Marketing, for ways to become a content marketing king.
If The Friendly Agent’s blog title isn’t enough to entice you to check it out, then the source’s creative insurance marketing posts will. Navigate to The Friendly Agent’s blog section for tips on incorporating SMS, email, and social media marketing into your agency’s strategy.
We highlighted Agency Nation in our blog post, Podcasts Every Broker Must Listen To, but this encyclopedia of insurance insights offers plenty of content geared towards agents who wish to step up their sales and marketing games, too. Agency Nation’s most recent blog post, The Worst Thing An Agent Can Do, prompts agents to take a hard look at how they may be cutting corners in their sales and marketing strategies. Expect zero fluff here, folks!
Agency Intelligence also got a shoutout in our industry podcast article, and the source’s blog posts easily provide the same amount of high-level thought leadership. While blogs are posted less frequently than podcasts, Agency Intelligence’s team of “mastermind” contributors create content that is relevant for any agent looking to get up to speed on the insurance industry’s hot topics.
Paradiso Presents prompts insurance agents to “embrace social media and digital marketing activities to stimulate agency growth” with refreshing thought leadership articles. It covers industry-related topics of discussion and answers questions that many agents have on their minds, like What Should an Insurance Website Cost?
With insurance industry blogs that are broken down by category, agents can easily discover the topics they are looking for on Quotit’s blog page. Aside from marketing and sales-focused articles, Quotit provides readers with content covering everything from software and technology to product news.