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Market Insights

Email Marketing for Insurance Agents

There is a reason why your inbox seems perpetually packed: email marketing works. In fact, a study found that for every $1 spent, email has an average $38 return on investment. Even in the age of social media, email marketing continues to outperform other mediums in terms of conversions and lead generation.

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Treating Diversity in Business as a Workplace Safety Program

Diversity in the workplace has taken center stage as minorities rise up to claim their rightful seat at the table. We recently discussed how the insurance industry is handling systemic racism and workplace diversity in the wake of the Black Lives Matter movement and the need for more African Americans, Latinos, Asians, and women of…

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COVID-19-Related Litigation Landscape and D&O Insurance

The coronavirus has taken its toll on businesses, workers, and the economy with the insurance industry at the center of quite a number of disputed cases, particularly with regard to business interruption losses. But over the last several months, we’ve also seen litigation impacting corporate directors and officers (D&O) – from securities class-action suits to…

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How Is the Insurance Industry Adapting to the New Normal?

Actually, very well, thank you. Professionals in the insurance industry were able to pivot relatively smoothly to remote work and take advantage of the digital platforms available to keep in constant contact with clients as quarantine and safer-at-home orders were put in place. Five months later, the industry continues to deliver outstanding service and the…

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Making Virtual Events Work

Face-to-face meetings and events are on hold – at least for the near future. Many planned concerts and events were canceled or have been postponed until 2021 in the wake of the pandemic when it became clear that social distancing and limited traveling were required to get control over the virus. Adobe, for example, quickly…

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Internet Usage Trends in the Age of Quarantine

According to OpenVault’s Broadband Insights Report for the first quarter of 2020, average broadband consumption was 47% higher than the same time last year. Internet and social media usage have certainly been a way for people to remain in the know while quarantined during the COVID-19 pandemic. But how has the increase in consumption inspired…

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What May Lie Ahead: The Onset of Potential EPLI COVID-19 Related Claims

The workplace landscape changed so quickly and dramatically amid the coronavirus pandemic. Many businesses were forced to close, reopen and close again; millions of employees were furloughed or laid off; and employers had to set up policies and procedures as scores of professionals and others were sent home to work.

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Working From Home With Kids

Working from home can be difficult on its own, but with kids, it can feel nearly impossible. Over the past few months, parents have undoubtedly grown and become more adept at juggling work with children. But as summer comes to a close, few schools are expected to return to normal and most companies have no…

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Google Ads for Insurance Agents

Although most customers purchase their policies directly through an agent, 74% of customers shop for an insurance policy online, using insurer websites or aggregators for obtaining quotes and researching information. When a customer needs to buy a new insurance policy, they will turn to Google, starting with a simple search and likely looking no further…

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Tips For Managing a Remote Team

The coronavirus pandemic has forced nearly two-third of Americans to work remotely, leaving many employees and their employers working out of the office and separated for the first time. Although working from home isn’t a new concept — and a quarter of the U.S. workforce was already working from home pre-pandemic — the abrupt and…

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