Posts Tagged ‘marketing’
Google Ads for Insurance Agents
Although most customers purchase their policies directly through an agent, 74% of customers shop for an insurance policy online, using insurer websites or aggregators for obtaining quotes and researching information. When a customer needs to buy a new insurance policy, they will turn to Google, starting with a simple search and likely looking no further…
Read MoreDo Good and Raise Your Brand Awareness
Brand awareness describes a target audience’s familiarity with and recognition of a brand and its products. Establishing brand awareness is essential, as it increases understanding, trust, and recollection of a company among target demographics — ultimately increasing sales.
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