Distinguished Blog - Insurance Made Easy

Market insights and industry news.

Volatile Organic Compounds: The Silent Threat You Need to Know About and How Environmental Insurance Can Help

In the realm of insurance, there’s a unique opportunity that combines the responsibility of safeguarding businesses with a profound commitment to protecting our environment. This opportunity revolves around Volatile Organic Compounds (VOCs) and the insurance solutions designed to mitigate the risks associated with them. VOCs, as defined by the Environmental Protection Agency (EPA), are ubiquitous…

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The Importance of Customer Service in the Insurance Industry

Creating a positive customer experience is more than just making sure consumers receive the products and services they requested in a timely manner. It’s about creating meaningful touchpoints throughout a transaction that help champion your organization and brand and grow your business through customer loyalty. It’s also about minimizing friction so that interactions with an…

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Safety First: Ways to Protect Hotel Guests and Property

Many fancy hotels boast swanky features like Michelin-starred restaurants or penthouse suites with skyline views — yet none of that matters if hotel guests don’t feel safe. Especially in the era of COVID-19, guests value their safety and security when venturing out from the shelter of their homes to stay in hotels.

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4 Steps to Beating CPCU Exams

What is the CPCU Designation? For professionals who are striving to earn their place in industries like medicine or law, a clear path to achieving qualification is pretty straightforward. Attending law or medical school after graduating from an accredited university and passing the appropriate exams to work in these fields are all part of the…

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Why Participate In/Host Webinars

Before COVID was part of our vernacular and impacting our everyday lives, including the move to remote work, learning, conferences, and events, webinars already played a pivotal role in the insurance industry. Now, in a world still struggling to combat coronavirus, they have become even more relevant.

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Digital Marketing for Insurance Agents

Historically, independent insurance agents have been able to rely on traditional marketing tactics — referrals, print ads, direct mail, etc. But gone are the days when agents go door to door or book face-to-face appointments to generate leads. While COVID has indeed limited how agents can sell insurance, consumer expectations and behaviors have been shifting…

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Importance of Client Education Amid Rising Insurance Premiums

The latest industry reports on the insurance market are coming out, all indicating that insurance premiums continue to rise. For example, the most recent report from The Council of Insurance Agents & Brokers indicates that premiums increased by an average of 11.7% across all-sized accounts. The impact from these price increases was most apparent for…

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Insurance Branding: Tips for Brokers

Building a brand is a powerful way to gain an edge over your competition. Your brand helps to establish why people should do business with or pay attention to you over someone else in your industry. And creating a successful brand doesn’t happen overnight. Extensive advertising and expansive marketing budgets are the norms among major…

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Insurance Career Advancement with Easy Insurance Designations

While the most commonly known designation is the Chartered Property Casualty Exam (CPCU), The Insititutes offers a plethora of education trajectories that will help you grow in your knowledge of the industry, and maybe even score a new job. Check out these tips for approaching insurance designations and gaining more experience.

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Email Marketing for Insurance Agents

There is a reason why your inbox seems perpetually packed: email marketing works. In fact, a study found that for every $1 spent, email has an average $38 return on investment. Even in the age of social media, email marketing continues to outperform other mediums in terms of conversions and lead generation.

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Developing a New Insurance Agent Training Plan

You may be planning to boost your sales force or replace an agent/producer who has left the firm. Giving the new kid on your block an opportunity for success involves having an effective new insurance agent training plan in place. After all, it’s your producers who are ideal ambassadors for your products and services and…

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